Why Saline County Businesses Are Wasting Money on Little Rock Media Buys:

If you're a business owner in Benton, Bryant, Haskell, or anywhere else in Saline County, chances are you've considered advertising with a media company in Little Rock. After all, it’s the closest major market. But here’s the problem: you’re paying for reach you don’t need.

When you advertise through Little Rock outlets—TV, radio, or digital—you’re targeting a vast audience spread across Central Arkansas. That means your ads are hitting people 40 to 70 miles away who are never going to drive to your storefront or book your services.

Real Example: Overreach in Action

A local pet grooming shop in Bryant signed a six-week campaign with a Little Rock digital agency. Their ads showed up in Conway, Maumelle, and even as far as Cabot. Out of 100,000 impressions, fewer than 12% were served in Saline County. Meanwhile, new customers were nearly zero.

Now they use geo-fenced and addressable digital ads focused only on Benton, Bryant, and 72015/72022 zip codes. Within two months, they saw a 28% increase in calls and a 41% uptick in website traffic—from nearby pet owners.

The Solution: Saline County-Specific Digital Advertising

Our local approach eliminates wasted impressions. Using tools like addressable geo-fencing, zip code targeting, and conversion zone tracking, we help businesses advertise to real prospects who live and shop nearby.