Geo-Fencing Advertising

What it is: We create a virtual fence around real-world locations—like competitor businesses, trade shows, or retail areas. When someone enters that zone with their mobile device, we can serve them ads across apps and websites they visit later.

Example:
A car dealership in Benton sets up a geo-fence around nearby competing lots. Shoppers who visit those locations begin seeing digital ads for the Benton dealership, pulling them back to a better offer just a few miles away.

 

Addressable Geo-Fencing

What it is: This advanced version of geo-fencing targets specific households or business addresses using public data and device matching. You can reach people at home, with precision that traditional media can't touch.

Example:
A heating and air company in Saline County wants to reach homeowners in specific neighborhoods with older units. We upload their list—or build one—and serve digital ads directly to those homes' devices, based on location data and online activity.

 

Search Retargeting

What it is: Show your ads to people actively searching for products or services you offer—even if they haven’t visited your website.

Example:
A personal injury law firm in Bryant wants to reach people searching for “car accident attorney” or “workers comp lawyer.” We serve digital ads to users based on these relevant search terms across a wide ad network.

 

Facebook and Instagram Advertising

What it is: Reach users on social media based on age, location, behaviors, or interests. You can also retarget people who visited your website or engaged with your content.

Example:
A salon in downtown Benton promotes a summer hair color special to women 18-45 within 10 miles. Social ads with photos and testimonials drive bookings and phone calls.

 

Site Retargeting

What it is: After someone visits your website, they see your ads again on other sites and apps, reminding them to return and take action.

Example:
A self-storage facility in Haskell has a visitor browse their site but leave without renting. The next day, that visitor sees a reminder ad while reading the news—and clicks back to reserve a unit.

 

Contextual Targeting

What it is: Place your ads next to online content related to your industry or services.

Example:
A roofing contractor in Saline County places ads next to articles about storm prep, home maintenance, or roof damage—reaching people as they’re reading about topics directly related to their needs.

 

Conversion Zones

What it is: Want to track results? We set up conversion zones around your physical location—like your store, office, or dealership—to measure how many people saw your ad and later walked through your doors.

Example:
A furniture store in Benton runs a geo-fencing campaign and sets a conversion zone around its showroom. The data reveals how many ad viewers actually came in—proving the ad campaign drove foot traffic and potential sales.

 

Other Tools We Offer

• Keyword Search Targeting – Serve ads based on online search activity

• Streaming Audio Ads – Get heard on Spotify, Pandora, and more

• Video Ads – Deliver your message across apps, sites, and connected TVs

• OTT/CTV (Streaming TV Ads) – Appear on smart TVs and streaming platforms like Hulu and Roku

 

Let’s Build Your Local Campaign Together

 

We work with Saline County businesses and agencies to deliver smart, trackable digital campaigns with real ROI.

Book a Free Demo
Let’s talk CPM, coverage areas, and strategy options tailored to your goals.