Addressable Geo-Fencing: How Saline County Businesses Are Winning Locally:
- Aaron Criswell
- Jun 10
- 1 min read
Addressable geo-fencing is one of the most powerful tools available to small businesses in Benton and Bryant—and chances are, your competition isn’t using it.
What Is It?
It allows you to send digital ads to specific households or business addresses using GPS and property data. No random impressions. No wasted money.
Local Case Study: Shannon Hills Landscaping
They used addressable targeting to deliver lawn service ads to homes built before 2005 with lots over 0.25 acres in Bryant. The result? 39 new leads and 11 converted contracts in 30 days—without a single ad shown outside their ideal customer profile.
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